How can I do more with less? That's the challenge facing almost every marketer in the world in 2024. But some of the best challenger brands are making it work and have laid the roadmap when it comes to driving effective marketing with smaller budgets. We’ll bring in the case studies of some of the brands who are making it work. We will share what they did differently and lead an open discussion with the group on lessons learned. We’ll focus on specific tactics, takeaways, and tools that any marketer can take and apply right away to their business.
Your Host:
Eric Fulwiler is an entrepreneur who builds businesses through modern marketing, management, and innovation practices. Over the last 15 years he’s helped build some of the biggest brands in the world, from billion-dollar start-ups to Fortune 50 enterprises. He spent 10 years in the agency world and was MD of EMEA for VaynerMedia, founded by Gary Vaynerchuck. He was previously the Chief Marketing & Commercial Officer for 11:FS, a global fintech consultancy that builds digital banking and insurance propositions from scratch.
On Rival:
Rival is an integrated marketing consultancy that builds challengers to change categories. They help scale-up start-ups dominate new categories and we help incumbents like JPMorgan, Unilever and Reebok launch new propositions into the market. From brand strategy to creative production they produce world-class work that delivers commercial results.
Please note this roundtable will be held in person at Huckletree Oxford Circus. Please make sure you can commit to this session before reserving your place.